Digital Marketing Director

Responsibilities:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence.
• Create compelling copy each month to drive leads, subscribers, awareness, and/or other important metrics (examples include whitepaper, sales decks, guides, templates, etc.).
• Blog on an ongoing basis to support and promote your offers and to attract site visitors through search, social media, and email subscribers.
• Grow our subscriber base by providing them with regular, helpful content that is aligned with their needs and interests.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners as required.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Position Type and Expected Hours of Work:

This is a full-time remote position. Current days and hours of work are Monday through Friday, 9:00 AM to 5:30 PM ET United States day.

Requirements:

• BS/MS degree in marketing or a related field.
• Proven working experience in digital marketing using HubSpot.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Past experience producing content for the web specifically, as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.).
• A dual minded approach: You’re highly creative and an excellent writer but can also be process driven, think scale, and rely on data to make decisions.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Working knowledge of ad serving tools (e.g., DART, Atlas).
• Experience in setting up and optimizing Google Adwords campaigns.
• Working knowledge of WordPress, HTML, CSS, and JavaScript development and constraints.
• Strong analytical skills.
• Up-to-date with the latest trends and best practices in online marketing and measurement.