SEO Specialist

Responsibilities:

• Responsible for ensuring SEO is a key lever for traffic growth and business objectives by measuring efficiency through demand conversion and sales.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Work with the development team to ensure SEO best practices are accurately implemented on newly developed code.
• Perform general and competitive organic research to identify areas of opportunity.
• Acquire strong external back-links to boost website authority.
• Manage and moderate online communities including bloggers and influencers for outreach campaigns for link building.
• Collaborate with the content and design team to suggest landing pages and improve user experience.
• Identify new and emerging SEO opportunities, best practices, and industry algorithm updates.
• Build performance reports detailing the results of organic efforts.

Position Type and Expected Hours of Work:

This is a full-time remote position. Current days and hours of work are Monday through Friday, 9:00 AM to 5:30 PM ET United States day.

Requirements:

• Graduate or postgraduate in technology, marketing, business or similar fields with 3+ years of SEO and digital marketing experience in a Technology/ SaaS company strongly preferred.
• Minimum 2 years of experience with SEO tools and platforms such as SEMrush, Moz, etc.
• Knowledge of HTML/CSS, website administration, schema markup, and related technical skills.
• Working knowledge of WordPress or a similar CMS.
• Strong analytical skills and knowledge of website analytics tools such as Google Analytics.
• Experience working on HubSpot, Marketo, or a related CRM (preferred but not mandatory).
• Outstanding written, verbal, and interpersonal communication skills.
• Ability to manage multiple campaigns and report progress.