The FIFA World Cup 2026 is just around the corner, and with it comes a tidal wave of international fans flocking to the U.S. for the biggest soccer event on the planet. 

For U.S. businesses, this isn’t just a sporting spectacle—it’s a once-in-a-lifetime opportunity to reach a global audience hungry for products, services, and experiences.

But here’s the kicker: not every fan speaks English. Without multilingual customer support, businesses risk leaving money on the table, frustrating potential customers, and tarnishing their global brand image. 

In today’s hyper-connected world, language isn’t just a barrier—it’s a dealbreaker.

This is where AI-powered solutions like GALE, AI voice assistant, and chatbot come into play. GALE’s multilingual voice and chat capabilities allow businesses to engage customers across languages seamlessly, without the need to expand support teams.

Let’s take a closer look at why multilingual support is no longer optional but critical for businesses catering to global events.

Why Multilingual Support Is No Longer Optional for Global Events

Here’s the bottom line: when millions of international fans converge in the U.S., your business can’t rely solely on English-speaking support. Customers expect to be understood, regardless of language, and their patience for automated translation tools is limited.

Consider this: studies show that 70% of customers are more likely to make a purchase when offered support in their native language. Miss that mark, and you risk losing high-value opportunities to competitors who speak their language—literally.

Multilingual customer support ensures that your business can provide:

• Clear, accurate communication across multiple languages.

• Consistent service quality, even during high-volume surges.

• A global customer experience that builds trust and loyalty.
  
  

Plus, thanks to integrations with workflow tools like monday, businesses can automate ticket routing, monitor support queues, and maintain operational efficiency—without breaking a sweat. With FIFA 2026, speed and accuracy will separate the winners from the also-rans.

So, how can businesses scale support without multiplying headcount? Enter AI-powered multilingual contact centers.

How AI Multilingual Contact Centers Solve the Problem

Traditional support teams struggle when the language spectrum expands beyond English. Hiring multilingual agents for every language isn’t just costly—it’s logistically impractical, especially for short-term surges during events.

AI multilingual contact centers, powered by GALE multilingual AI, offer a smarter solution. Here’s why that matters:

• Scalability: AI handles high volumes of inquiries, so you’re not scrambling to add temporary staff.

• Speed: Customers get answers instantly, reducing wait times and preventing frustration.

• Consistency: AI ensures that responses are accurate and aligned with your brand voice across every language.
  
  

Imagine the day of a key match. Tens of thousands of international fans are checking ticket availability, booking tours, or asking about store hours. With GALE, businesses can process multiple inquiries simultaneously, identify high-intent prospects, and escalate issues as needed. 

The result? A smooth, frictionless experience that leaves customers feeling valued.

Beyond handling inquiries, GALE’s multilingual voice bots deliver human-like interactions that elevate the entire customer journey.

GALE Multilingual Voice Bots in Action

GALE isn’t just any AI—it’s a generative AI voice assistant and chat solutions designed to handle the nuances of human conversation across languages. Here’s what it brings to the table:

• Human-like voices in multiple languages: With a library of over 30,000 voices, GALE communicates in a way that feels personal, natural, and engaging.

• Chat-to-call functionality: If a customer’s inquiry requires live assistance, GALE seamlessly switches from chat to call, ensuring no one gets left hanging.

• Learning from interactions: GALE continuously improves through machine learning, becoming smarter with every interaction.
  
  

For businesses, this translates into measurable results: faster response times, higher customer satisfaction, and increased conversion rates. Plus, GALE handles peak traffic effortlessly, meaning your team can focus on strategic tasks instead of drowning in support tickets.

Handling conversations is just half the battle. To ensure smooth operations, you need workflows that keep everything organized—and that’s where monday comes in.

Integrating Multilingual Workflows with monday

It’s one thing to have AI handle multilingual conversations, but managing the workflows behind those interactions is another ballgame. That’s where Monday comes in. By pairing GALE with monday workflows, businesses can:

• Automatically route inquiries to the right teams or agents based on language, priority, or topic.

• Monitor performance metrics in real-time, ensuring no issue slips through the cracks.

• Streamline escalation processes for complex queries, saving time and avoiding customer frustration.
  
  

This integration ensures that even during the chaos of a global event, your AI multilingual contact center operates like a well-oiled machine, maintaining a top-tier global customer experience.

With the right tools in place, businesses can follow proven best practices to maximize their multilingual support strategy.

Best Practices for FIFA 2026 and Other Global Events

To truly capitalize on the global audience, businesses should adopt a proactive, customer-first approach:

1. Anticipate high-volume inquiries: Predict peak hours around matches, ticket releases, and fan events.

2. Support popular and niche languages: Beyond English, Spanish, Portuguese, Arabic, and Mandarin may cover most fans, but don’t ignore them.

3. Leverage AI for 24/7 availability: Customers shouldn’t have to wait until your office opens—especially when they’re adjusting to different time zones.

4. Monitor global customer experience metrics: Track CSAT, response times, and first-contact resolution to improve continuously.

5. Use AI-generated insights to refine workflows: GALE, combined with monday.com, can identify recurring issues and suggest workflow optimizations.
   
   

Businesses that follow these practices will not only handle the FIFA 2026 surge efficiently but also lay the groundwork for long-term global support capabilities.

Of course, the effectiveness of these strategies depends on measuring the right metrics.

Measuring the Impact of Multilingual Support

It’s all well and good to implement AI-powered multilingual support, but how do you know it’s working? Key performance indicators include:

• Response time: How quickly are customers getting their questions answered?

• First-contact resolution: Are issues resolved without multiple touchpoints?

• Customer satisfaction (CSAT): Are fans leaving with a positive impression?

• Conversion rates: Are inquiries translating into purchases or bookings?

GALE provides analytics and reporting dashboards that give businesses a clear view of performance across languages, channels, and locations. These insights help leaders make data-driven decisions and refine processes for maximum ROI.

By continuously tracking these metrics, businesses can ensure they’re not just participating—but winning—with multilingual customer support.

Conclusion: Score Big with Multilingual Customer Support

The FIFA World Cup 2026 presents a massive opportunity for U.S. businesses to engage a global audience—but only if you’re prepared. Multilingual customer support is no longer optional; it’s a game-changer.

With Tollanis Solution’s GALE multilingual AI voice assistant and chatbot, your business can deliver fast, accurate, and human-like interactions across multiple languages without expanding your team. Pairing GALE with Monday workflows ensures smooth routing, escalations, and analytics–so your business never drops the ball.

Don’t let language barriers keep you from winning over global fans. Discover how GALE can power your multilingual support during FIFA 2026 and beyond.